For decades, the dentistry practice of Dr. Linkston Cryer has served families in the Columbus, GA area with great care. The goal of this project was to express that sense of caring in a clear, contemporary brand identity.
Visually, I wanted to create the linking of the two icons in a way that could be properly reproduced in a variety of situations. In order to do this, I designed two versions: the gradient version presents the link as a continuous line, and the two-color option presents the link as more of a combined shape.
